[jorvi]

> Microsoft entered kinda late and never really developed their phone OS enough and eventually gave up, but that's because their product wasn't good enough, not because of anything the others were doing to stop them.

Not sure if this is meant tongue-in-cheek.

Google very aggressively chased any 3rd-party Windows Phone apps out of town that were Google—services compatible, whilst refusing to release 1st party apps themselves.

Microsoft shares a fair part in the blame because they made developers switch frameworks like… 5 times (?) in the span of 3 OS versions. Not to mention the constant sunsetting of devices.

The UI was amazing though. All content and no dressing, performant on low-end hardware, had dark mode half a decade before Android / iOS.

[Suppafly]

Microsoft just didn't want it bad enough. It's a similar situation to when they joined the video game market, except they wanted that and took a loss to stay in the market and now are essentially the main console.