[proee]

Nice product and website. Your homepage uses a lot of passive voice. Personally I think changing it to active voice makes the product sound more appealing.

"your notes will always be" -> "your notes are always" "content will be synced" -> "content is synced"

"note will be periodically synced" -> "notes are periodically synced" "You can use it for managing personal tasks..." -> "Manage your personal tasks..."

"You can choose between light and dark" -> "Choose between light and dark"

[teraflop]

Nitpick: that's not what "active voice" means.

The active voice equivalent of "content will be synced" would be "NotesHub will sync your content".

[cscheid]

Dropping passive voice helps most writing, but

> "content will be synced" -> "content is synced"

FYI that's still passive voice.

[j_bum]

To quickly determine passive vs. active voice, you can add the phrase, “by zombies” to the end of the sentence.

If it’s clear the zombies are doing the action (subject), then the content is passive voice. Otherwise, if the zombies are an adverbial phrase, the sentence is in active voice.

Passive voice: “Content is synced by zombies”

Active voice: “NotesHub syncs the content by zombies”

[rangerelf]

"Thanks" for making me spit my coffee, that's hilarious but awesome; I will be using it in the future. :-D

[j_bum]

Glad you liked it :)

When I started grad school and was learning how to write effectively, I struggled with passive/active voice differentiation… until I learned the zombies tip. It’s so absurd that you can’t forget it, and it’s simple enough to differentiate the two in a split second!

[grvdrm]

Amazing. Active vs passive confuses so many folks.

Great three part series on that topic and others:

https://jasonzweig.com/on-writing-better-part-1/