prisoner’s dilemma is a dilemma for a reason: it optimizes the total outcome badly. maybe this is why the pessimization of the modern business cycle everyone loves to cry about always works out that way — we’re all interacting in a commons where trying to screw everyone else as hard as possible is the rule, not the exception.
Low trust == maximize mechanical power and optimization
Higher trust == invest time, relationship-building and lower individual transaction profit over a larger volume of profit
Few consumer sales interactions fall into the second category.