The icon is the teal/white circle just in line and to the right of the social media icons at the bottom of the page. I missed it on first glance and would have no idea what it did.
Oh. I thought that was a light mode / dark mode button... Unlikely on a retail site I guess, but discoverability feels pretty bad. It's not like you couldn't just write "suffering from domestic abuse?" on there because the person doesn't have to click it in situations where that would be risky, and could come back later if they spot it at the wrong time.
I don’t know if you’re a kiwi but I assume that what it does is more common knowledge there.
I do think there is real value in being able to report domestic abuse without leaving an obvious paper trail. Call logs can be accessed by the account owner, I imagine a lot of people don’t know how to clear their history or aren’t confident enough they can do it correctly, etc.
It’s some small amount of peace of mind for victims who file reports, and with a cost of “adding a fake social link and a devs salary for a month” I’m pretty okay with it even if it literally only helps a single person. Bandwidth well spent.