[logifail]

"VAT is...

- an indirect tax on the vast majority of goods and services

- borne by the final consumer, not by businesses

- charged as a percentage of the sales price and collected fractionally at every stage of production and distribution

- neutral, as the tax borne by the final consumer is the same regardless of the length of the supply chain"

https://taxation-customs.ec.europa.eu/taxation/vat_en

[tsimionescu]

VAT (and sales taxes) are absolutely paid by the company, not by the consumer. I as a consumer don't need to keep track of my purchases and pay VAT on them at the end of the month or year. Companies instead keep track of their sales and need to pay the associated VAT to the state every month.

And the final consumer of a good can also be a business, in which case VAT is still paid for that good. For example, if you buy a company car for use by your employees, you can't get back the VAT on that purchase (only if you buy a car to sell it on to someone else can you get the VAT back).

And, of course, given that consumers make purchase decisions based on the nominal price of a good, which includes the VAT, the market price of a good will depend on VAT as well. If an increase in VAT risks to push the price so high that demand decreases, companies can choose to reduce the price before tax so that the final price is low enough not to affect demand.

So, again, VAT is essentially a tax on all sales revenue a company makes. It's true that it doesn't apply to other sources of revenue.

[logifail]

> VAT (and sales taxes) are absolutely paid by the company, not by the consumer [...] companies instead keep track of their sales and need to pay the associated VAT to the state every month

Businesses collect it on sales to their consumers (output VAT) and offset any VAT they've paid to their suppliers (input VAT) and the balance is paid to the state.

As that taxation-customs.ec.europa.eu article states: "VAT is borne by the final consumer, not by businesses."

(Source: I've been personally registered for VAT, I've worked for companies who were registered for VAT, I've had customers who were registered for VAT).