[jabroni_salad]

For me its a numbers problem. You help one person and they will tell everyone that you are 'the guy who does stuff'. 2 weeks later people are showing up at my desk acting offended that I did not answer the phone (i was already on the phone with a different process dodger and my line is not integrated with any queue system because I am not a CSR) demanding to talk to my supervisor about how terrible I am.

That company had a really strict 'just help anyone' policy and I'm really glad I do not work there anymore.

[hitekker]

This is quite key. Performing a service more than once, creates a new role, and with it a new responsibility.

Doesn't matter if my intention was just "I'm just being helpful" gesture. Doing it repeatedly becomes an expectation from others that people rely on. It will be assessed in your performance, and in the bad case, it will become a standard that your team (but not others) are held to.