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by joekrill 625 days ago
> didn't sell out while achieving stratospheric success.

Their Keurig "partnership" might suggest otherwise. And it's not just because they've partnered with a huge corporation. But mainly because their coffee company - "Punk Bunny Coffee" - puts a huge emphasis on "sustainability". And while Keurig says sustainability is important, their actions suggest the exact opposite.

1 comments

> while Keurig says sustainability is important, their actions suggest the exact opposite

The term is loose enough to possibly refer to making the business (not human life generally) be sustainable, though the green[day]washing angle is more likely.