[jbm]

"Many" feels like it is doing a lot of heavy lifting here.

IME this is only true about drop shippers and similar business models. The vast majority of small businesses are, as a rule, awful at advertising. The few ads I see they are very poorly put together.

Even when they manage to get people to the business, small businesses are almost inevitably awful about maintaining their web presence, which makes it moot. Here's an example thread about such from the local reddit. Including some hostile responses from, charitably, overwhelmed small businesses about how you need to call to confirm a price https://old.reddit.com/r/Calgary/comments/1ewlsib/open_lette...)

[quickthrowman]

> Even when they manage to get people to the business, small businesses are almost inevitably awful about maintaining their web presence, which makes it moot. Here's an example thread about such from the local reddit. Including some hostile responses from, charitably, overwhelmed small businesses about how you need to call to confirm a price

I’m assuming most of the places that redditor contacted to buy UPS batteries from are B2B shops that aren’t geared to selling to people off the street.

I’m assuming this because sometimes I buy replacement UPS battery strings, and I pay with a purchase order after talking to or emailing an inside sales person, not with a credit card at a register.

Places like this don’t even need to advertise, the professionals they’re selling to know where to find what they need.