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by bigiain
625 days ago
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The ABC News website (the Australian one) has been doing A/B testing on headlines for years. It's super common to see two or three different versions of the headline in the first hour or so after an article's publication, and then settle onto the presumably best click thru one. It used to show up pretty obviously when the url didn't match the headline, but I'm not sure if that's still true after their recent (awful) website redesign. |
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