[wallawe]

The Mux marketing strategy is brilliant.

Take over or create new open source projects so that every developer comes across your company in the search for a video package.

Another example I noticed recently is https://github.com/cookpete/react-player

[Heff]

Thanks! "Brilliant" might be giving us too much credit. We're mostly just paying attention to how devs are using video and trying to solve problems in that space. Next-video.dev is another example I'm proud of.

Some of what you're seeing on the open source player front is that we already kind of have to support those projects anyway. We're player agnostic, so our customers use a lot of open source, including projects that aren't actively being maintained.

I think we're benefitting right now from being one of a very few dev-focused video companies that's also actively contributing to open source.