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by Doctor_Fegg 615 days ago
B&Q used to (maybe still do) run lorries up the motorway with the two-line legend: "www.diy.com. Shop online NOW".

Now? I'm literally driving. I'll end up ploughing into the back of your lorry if I shop online now.
2 comments
abanana 615 days ago
It feels like every ad has to end with "NOW!" or "TODAY!". Yes I understand how big research results give the marketing people good reason to insist on it, but it drives me nuts! I do wonder whether its overuse might diminish its supposed effect.
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dt3ft 615 days ago
But your passenger is not driving ;)
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