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by prxtl
617 days ago
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> But in 2015 with the introduction of the iPad Pro, Apple decided that the iPad was going to replace the Macintosh. Although that is an intriguing (and controversial) possibility, Apple has never explicitly stated that. What they have done, is continued to heavily invest in the Mac lineup. IMO the ‘Pro’ in iPad Pro is meant to target creative professionals, not all the types of professionals (for e.g. programmers). |
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The iPad division was advertising their product with taglines like "what's a computer" and phrases like "desktop-class" that indicated Apple - or at least, the iPad division at Apple - considered the iPad to be a MacBook replacement, not just a companion. And they still do this, even now when the Mac team is actually putting out good hardware again (ironically, by putting iPad chips in them).