Hacker News new | ask | show | jobs
by ChrisMarshallNY 626 days ago
Apple used to have the best developer relationships ever. You would get assigned an “evangelist,” who would act as your factor, within Apple. I think Guy Kawasaki was very involved with that.

The company I used to work for, did a very similar thing, with photographers.

These kinds of programs are really hard to represent as ROI, though, so they are hard to “evangelize,” within the company, so to speak.