[chrisfosterelli]

You're probably right, but FWIW it's not unheard of for google to announce, continually delay, and eventually completely backtrack on things like this, like third party cookie deprecation.

[zarzavat]

This time it affects their bottom line in a profound way so wishful thinking is probably not going to work unfortunately.

[Terretta]

> affects their bottom line in a profound way

Something around 8% of total digital ad spend.

[sebastialonso]

To be fair, that's tremendous

[timbowhite]

Source?

[sunaookami]

>third party cookie deprecation

It's because they were literally sued and are not allowed to remove it, not because they don't want to.