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It's not misleading at all, that is exactly what a USPS postcard stamp costs.

It's not fair to compare this to EDDM. The whole point of my site is so you dont have to mail to "every single door".

For example, I have 2 landscapers using my service and they target based on home value because they know most of their clients live in houses > $xxx. They also exclude renters because nearly all of their clients are homeowners. If they were using EDDM they might pay a bit less per postcard, but they would be sending to houses that will never signup for their service, so the actual CPA is higher

You mention "printing adds a bit of cost" but if you look around you will see that it adds quite a bit of cost. It depends on how many pieces you are sending but it could be .25 cents or .40 cents for 500-1000, or more -- but you have to send to an entire route, where you can send to a single house with my service.

Also, with EDDM you either have to batch your mailings per route, and deliver them to specific locations for USPS distribution, or pay extra for a print house to do that for you