[psunavy03]

You mean you don't like having the choice between ZOSLRD-branded stuff and TUMACO-branded stuff, both of which have descriptions that look like someone put Mandarin Chinese through an LLM, because that's probably what they did?

[shitlord]

Why is it so common for Chinese sellers on Amazon to have uppercase company names?

[kmeisthax]

Selling on Amazon requires a registered trademark. If you're a random factory in Shenzhen you don't care about branding, you just want to be able to sell your stuff on Amazon, so you just put together random letters in the hope that your registration won't conflict with anything else. You don't want to have to deal with back-and-forth with USPTO, you don't care about having a meaningful, memorable, or interesting name, you just want an Amazon listing.

Coincidentally the majority of USPTO trademark submissions are literally just random strings of letters now for this reason.

[unmole]

> Selling on Amazon requires a registered trademark

This is not true. A trademark is only required for Amazon's brand registry which gives brand owners control over who is allowed to sell their branded products.

[shitlord]

That explains the random names, but what's with the upper case lettering?

[johnnyanmac]

if I had to take a blind guess: Chinese doesn't have a concept of casesensitivity. It's a logographic language so casesensitivity is almost irrelevant.