[lgg]

Target did not figure out a teen was pregnant before she did. She knew she was pregnant, which led to changes in her purchasing habits. Target detected that and sent her promotions which disclosed her father who had need been informed.

Here is a gift link a NYTimes article with more details: https://www.nytimes.com/2012/02/19/magazine/shopping-habits....

[em-bee]

i knew the target story but not the motivation about habit forming behind it. very insightful article. thanks.