| A couple elements that I think misleadingly present this as an “easy” success: 1. He already has the email list (though the author called this out). The email list was likely very affluent — look at the other products offered in the same site. 2. He already had a polished presentation, with well tuned branding. Making the decisions about packaging, product page, ads, etc is much easier if you already know the target 3. He (likely) already had experience running ads on Instagram/Facebook/Google. This alone can represent a full career 4. He already had 3pl (third party logistics) set up to fulfill orders. Or he fulfilled them himself, manually. 5. There are likely other things that I’m missing Obviously this is still quite fast progress, but the post undersells the amount of work that went into this. It’s easy to take for granted the pre-existing infrastructure he had built. “It takes years to be an overnight success” Edit:
My main goal is to say — don’t feel “bad” that he achieved so much so easily. It wasn’t really as fast or easy as it seems |