[srram]

"we believe that the future of shopping is primarily mobile (particularly tablets), but we’ve consciously chosen a “web first” strategy. The reasoning behind this is simple, mobile development is still slower than web development by nearly an order of magnitude"

This makes absolutely no sense. Are you saying that though your customers are approachable via mobile, you are choosing web because it is easier? This reminds me of the guy looking for a lost ring under a streetlamp though he had lost it elsewhere because it is easier to see under the streetlamp