[JohnFen]

That's all flowery happy-talk, but lurking in the background is the reality that Firefox's main revenue source (Google) is clearly going away and they need to replace it. It seems they've decided to replace it with advertising and everything else is them trying to justify that decision in noble terms.

> we do this fully acknowledging our expanded focus on online advertising won’t be embraced by everyone in our community

I'm glad that they acknowledge this! And deciding to to something that is unpopular isn't a sin or anything. They can do whatever they like. I'm just a bit saddened that this direction means that my trust level with Mozilla and Firefox has to be greatly reduced.

But times change, and often for the worse. Such is life.

[techjamie]

I'll acknowledge they're in a tough spot when the CEO isn't taking home a 7 figure salary. What I think is going to end up happening instead is that they're going to run off their base of power users once a good not-Chromium alternative appears, and by then it'll be too late for them to recover.

[anonymousab]

> once a good not-Chromium alternative appears

Betting on this not happening is probably a better decision than most of the ones Mozilla has made over the past decade.

It could happen but it's really unlikely for anything to be compliant, compatible, and make enough of a dent to last.