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by lesuorac 620 days ago
Uh, it has doomed them. Have you not heard about their massive drop in revenue as advertisers leave?

Sure, the advertisers say its because of the platform being a cesspool. But I mean anything on Twitter is on FaceBook or YouTube; you might have to look faster or harder. However, that stuff isn't where FaceBook / YouTube sends your ads. The targeting on Twitter is so bad compared to alternatives that advertisers just don't care to use it. This is an engineering problem caused by having nobody to fix it.