[taskforcegemini]

depends on what product/service plan they had. a 5$ per month is not worth jumping through the hoops, because usually an individual solution is needed, but this doesn't scale. if the site is important to the owner, they need a more fitting service plan with higher headroom. that being said, a good provider at least tries to filter out what could be a (d)dos

[stackskipton]

In 2010, those tools were not easily available outside massive Enterprise solutions like Akamai. Cloudflare just launched in 2009 and on-premise hardware was generally cost prohibitive.

[inopinatus]

I was building ISPs from the 1990s. The idea that after decades of innovation and field experience, tools for managing bursty/high-growth customers were somehow "not easily available", or that hardware be some kind of unicorn resource, just smells to me like rank incompetence. In this case coupled to an equally questionable customer retention failure.