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by Sophira
627 days ago
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That reminds me of the way JCPenney had a thing where they would do no promotional pricing in a bid to be honest with the consumer about the actual price of their products... and it backfired massively. People assumed that because they didn't have any sales that they weren't the cheapest prices. In the end, people go for what they perceive to be the cheapest prices, not necessarily the prices that actually are the cheapest. |
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