When this story first emerged, I was somewhat sympathetic to Matt/Automattic. But geeze, he is just looking worse and worse. Between this tantrum and threatening a former employee over a very innocuous statement [1], his credibility is pretty low in my opinion.
To be fair, this was actually a common thing for blogging software companies at the time! Six Apart (makers of Movable Type) was named after the six-day age gap between the company's founders. And Tumblr Inc was originally Davidville Inc, David Karp's consulting company.
Kellie's article is a well-written and reasonable response to mean-spirited bullying. It makes me wonder why a lot of people think it's good to have Silicon Valley companies run by trolls. Is that really the way to build successful businesses?