[nottorp]

> Most of the big social media platforms like instagram and facebook that used to present you content based on your friends, now present general content from anyone a la tiktok, and users like it better based on time spent on the app.

They now present you "content" based on the chances to trigger "engagement". And if you chomp on the bait you do end up spending more time in the app.

Has nothing to do with Apple though. More with profit.