I checked-out your company. It seems really cool. And, I think that it is really awesome that you are commercializing this tech and advocating it so much on HN (seriously). But, the part I am having trouble understanding, as an amateur, is what I do with the DNA once I order it.
With software, I double-click an executable or go to a web address, and BAM! I can share pictures of kittens with my friends. How do I turn that DNA into a bio-luminescent kitten, for example, that I can show off to my friends?
Well, today you have to know some biology and have access to lab (or community lab like bio-curious or genspace) to "execute" the biology. We are trying to abstract biology to make it more accessible to people outside of the research labs then you can order the DNA and transform living things in your kitchen :-)
With software, I double-click an executable or go to a web address, and BAM! I can share pictures of kittens with my friends. How do I turn that DNA into a bio-luminescent kitten, for example, that I can show off to my friends?