[pclmulqdq]

I believe WPEngine is actually larger than Automattic. This is an attempt to get the bigger (and likely better) company to pay the bills of a company that took a bit too much VC money and now needs the revenue to support it.

[dmix]

Does Tumblr make Automattic much money?

[pclmulqdq]

I doubt that a website they bought for $3 million from Yahoo is a significant contributor to their net income.