[panny]

Are they trying to outlaw deflation now? I don't understand what they're trying to regulate. I can sell my property for whatever price I choose, no?

[mtmail]

This case was against Aldi, a discounter supermarket chain, about how they marked their price reductions. Real estate sales isn't affected.

[panny]

Oh, I see. So the EU is just trying to outlaw the practice of marking the price up for a day so they can then mark it "50% off" the following day. Good for the EU. That practice stinks.

[rsynnott]

You can reduce it all you want. What you can't do is say "this house is 50% off" because you doubled the asking price for half an hour the previous week and then dropped it again.

It's a false advertising issue, not price controls.