[Alupis]

In no way can we consider the content on reddit to be owned by the users.

By using reddit and posting, you agree to their terms - the content belongs to them.

It's unreasonable to believe Reddit should continue offering free services to businesses that were making money off of Reddit's content.

[blendergeek]

From the Reddit TOS:

> 5. Your Content

> The Services may contain information, text, links, graphics, photos, videos, audio, streams, software, tools, or other materials (“Content”), including Content created with or submitted to the Services by you or through your Account (“Your Content”). We take no responsibility for and we do not expressly or implicitly endorse, support, or guarantee the completeness, truthfulness, accuracy, or reliability of any of Your Content.

> By submitting Your Content to the Services, you represent and warrant that you have all rights, power, and authority necessary to grant the rights to Your Content contained within these Terms. Because you alone are responsible for Your Content, you may expose yourself to liability if you post or share Content without all necessary rights.

> You retain any ownership rights you have in Your Content, but you grant Reddit the following license to use that Content:

https://redditinc.com/policies/user-agreement-september-25-2...

[Alupis]

Twice you have deliberately left out literally the most important bit. I'll quote it for you:

> When Your Content is created with or submitted to the Services, you grant us a worldwide, royalty-free, perpetual, irrevocable, non-exclusive, transferable, and sublicensable license to use, copy, modify, adapt, prepare derivative works of, distribute, store, perform, and display Your Content and any name, username, voice, or likeness provided in connection with Your Content in all media formats and channels now known or later developed anywhere in the world. This license includes the right for us to make Your Content available for syndication, broadcast, distribution, or publication by other companies, organizations, or individuals who partner with Reddit. You also agree that we may remove metadata associated with Your Content, and you irrevocably waive any claims and assertions of moral rights or attribution with respect to Your Content.

It's theirs the moment you click post - and there's nothing you can do about it.

[raxxorraxor]

That does not equal legal ownership.

> respect to Your Content

I don't know if you added the capitalization or not. If not I think it was precisely written like this to drive that point home.