[JumpCrisscross]

This is probably a generational thing, but I don't care about being watched. If I am, that information doesn't go on Facebook, in an email, in a text, and perhaps even not in a phone call.

Facebook is getting impersonal without a competent list/circles system. I find myself texting or messaging content to people more than posting it on my wall because I want to be selective about who views it.

Sometimes these are stories about the cute girl I talked to at Starbucks or a service I'm loving. Sometimes it's a personal story with little branding value. But I naturally have both types of conversations and so don't see the mutual exclusivity between encouraging conversation and getting data.

Similarly, the problem with friending everyone goes away with a decent lists/circles concept - I add a lot more people on Google+ (granted, I don't post anything there. But I'd like to).

[brk]

I'm seeing similar things on Facebook. A group of my friends is in a Facebook group that was originally intended for a business purpose. It is still used for that, but we also frequently post things there that we want to share to a small audience and not broadcast to all Facebook contacts.