[woodruffw]

Per the GP, there's a great deal of evidence that people have a revealed preference for trusting Microsoft, if they're already in the Microsoft ecosystem.

(I don't particularly trust Microsoft, but I'm also not in their ecosystem.)

[indymike]

This assumes those people have a credible alternative, which in most cases they do not.

[woodruffw]

25 years ago (or even 15 years ago), I would have probably agreed. But I don't think that's true anymore; to my understanding, students in public schools are equally as likely to use Chromebooks as they are to use Windows or Mac machines.

[indymike]

Yes, and that decision is not made by the user.

[woodruffw]

Yes, the point was that the "you don't have a choice but to use Windows" market is smaller than ever, meaning that the slice of the pie that's "I want to use Windows or don't care what I use" is larger.