[makeitdouble]

This is definitely a thing.

Saw it happen first hand for project management: Notion started promoting the Task Board/GANTT like view of the databases as a fully supported use-case, and the bean counters came straight away to ask if we really needed a dedicated ticket management system.

As our use case was relatively simple it was borderline doable, and our dedicated system went away, even as we knew there will be rough edges. It's not great, but not bad enough to justify paying a full license price for a more polished product.