[randcraw]

It's helpful to know the dissertation hails from UTexas' department of advertising. In that context, 'creativity' is not about artists using imagination, cognition, and innovation to surprise or enlighten or edify. It's about creating better spam.

[smokel]

That's a bit harsh. Note that studying advertising might differ significantly from practicing it. For all you know, there could be a PhD out there researching the moral implications of Facebook's advertising practices during the 2010s.

I have actually read most of the dissertation today, and it sure is about the creativity you reject it to be about.

[creer]

The dissertation is about understanding how it works. You are then free to apply the learnings to anything you want or hate.

[tough]

Creativity can and will be applied for the most horrendous destructive things.

See: wars, arms, drugs.

It's all on how you held those tools.

I hate advertising too tho lol

[hinkley]

I wonder how much intent and outcomes colors motivation.

Probably need a similar study but with two different domains.