[cryptonector]

> What is the point of SAML?

> You care about supporting SAML because your customer wants your product to support SAML. This is sound reasoning on your part. But why does your customer want SAML support?

> One click to login: why your users like SAML

What? No, the users don't know about SAML.

Anyways, no, users don't like SAML. OIDC has a much nicer UX.

[randlet]

They specifically said "customers" not "users" and in my experience (healthcare) they're correct. Being able to tell customers IT departments you support SSO via SAML goes a long way towards getting a purchase approved.

[cryptonector]

Ah, thanks for that clarification.