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by fhdsgbbcaA
632 days ago
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DoubleClick slowly killed Google search because the best way to make money in display ads is to run clickbait. In the one hand, Google paid good quality websites more money for trash content and engagement bait than quality content. So they adapted to that new market reality. Meanwhile, the real money maker - Search - gradually got filled up with lower quality content and now it’s imploding. Google buying DoubleClick has a lot of parallels to what happened with Boeing. |
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