[015a]

What is Netflix's economic incentive to pay their AWS bill every month?

My point is: The single thing the Wordpress side appears (to me) to have fucked up is that they seem to have made this personal. If they made a policy that when partners/consumers of the code/trademarks/services reach a certain well-defined size/usage threshold/etc then charge them X%/require a certain contribution back/etc; give proper notice; even if this policy were "silently" selectively enforced against WP-Engine because someone in Automattic has a grudge to grind: Their goodwill would be much higher.

Because then every single conversation about this starts with "Well, we have this policy, and we told WP-Engine about it six months ago and they ghosted us, oh well what other option do we have?" and not he-said she-said we've been talking for years blackmailing conference talks mess.

WP-Engine is a business. Treat them like one. Because you're exactly right, WP-Engine has no economic incentive to give back: So freakin bill them!