| Earlier this month, WordPress explicitly said that their trademark didn't cover "WP" https://web.archive.org/web/20240901224354/https://wordpress... The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. They changed the wording as of this dispute with WP Engine: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress. https://wordpressfoundation.org/trademark-policy/ Trademarks need to be defended to be valid. If I started a website "YC Hacker News", Y Combinator would need to defend their trademark (if they think they have one over "YC Hacker News") or the fact that I'm using "YC Hacker News" means they don't have a trademark over that. WP Engine has been around for over a decade. Automattic and the WordPress foundation didn't have an issue with it for such a long time. If you think someone is infringing on your trademark, you can't just let them use it and come back a decade later and change your mind. In this case, WordPress has even less argument. If Y Combinator said "you can use 'YC' and 'Hacker News' in any way you see fit," they couldn't later come back and say "nooooo, YC sounds like Y Combinator and people get confused!" The WordPress Foundation explicitly allowed everyone to use "WP" in any way they saw fit and disclaimed all trademark over "WP". Yes, lots of companies/foundations wouldn't have allowed the generic use of "WP" for anyone to use. In this case, they explicitly allowed it and also didn't have a problem with WP Engine's use for well over a decade. They waited so long to "enforce their trademark" because they don't have a trademark on "WP". They explicitly said so. Now they're trying to create a trademark on a term that's already been in generic use for a while - and explicitly blessed by the WordPress Foundation. I certainly understand Automattic not liking the fact that they're doing (and paying for) the development work on WordPress while many WordPress users pay WP Engine instead of Automattic/WordPress.com. However, the ship has sailed on claiming that people aren't allowed to use "WP". From where I'm sitting, this feels similar to Elastic, Mongo and other open-source companies disliking it when third parties make money off their open-source code. Of course, WordPress (and Automattic's WordPress.com) wouldn't be the success it is without its open-source nature (just ask Movable Type). |
Sounds like they might have a not-great ip lawyer.
Your don't have to claim WP to claim it's being marketed as an abbreviation for your trademark, within your market.
I'm not saying it's a winning argument, but better than whatever the legal framing/ posturing of 'WP isn't our TM' is. Bad PR, if not bad legal take.