[setr]

bi tooling is usually report/analysis builders, intended to be consumed by.. business users. More importantly, they're usually also meant to be used by business users to build their own reports in the first place -- although in practice it often ends up going back to IT to maintain/update anyways. Basically anything that competes with excel pivot tables is a bi tool.

OLAP/cubes usually underpins bi tooling, since the usecase is almost entirely across-the-board aggregations.