I had the same thought. I think that it was slightly different in the age of paper publications and cable though because there was no alternatives. Now, everyone runs their own streaming service, and until all of them decide to also run ads (a la the cable company of yore), theres still some shred of consumer choice. The aggressive nature of exclusive content and licensing puts a lot of leverage on that perceived choice though, and content/service bundling (prime) do as well, which i figure factors in to peoples acceptance of ads on prime video.
Even that aside, it may just be consumers not caring or wvwn liking ads. I have a friend who refuses to even consider ad blocking because he claims to enjoy ads (bizarre to me, but he did major in digital marketing and has expressed his enjoyment of it).
Even that aside, it may just be consumers not caring or wvwn liking ads. I have a friend who refuses to even consider ad blocking because he claims to enjoy ads (bizarre to me, but he did major in digital marketing and has expressed his enjoyment of it).