Anyone with sufficient intellectual power to grok building AI must be fully aware of the monetization value of the same. If you are navel gazing over AIG taking over humanity you must first step through the stage were capital and AI couple up.
So it is not too much to ask since others who also were aware of the inherent unwanted social distortions that was entirely predictable were relying on these individuals and "non-profit" organizations to actually live up to their claims.
As it is, it seems like a thinly disguised propaganda to recruit and benefit from altruistic and capable workers in the field to then have Sam Altman (and whoever is behind him $$$) to parachute and take over and say "oh well, you can'tn expect people to be truthful and have principles! What are ya, a chump?"