[antipurist]

> the look and feel of a regular pair of glasses

That's a bold claim for glasses this comically thick.

If you're interested in more normal-looking glasses with a HUD, I suggest taking a look at Even Realities G1 [1] — I have not seen them in person, but at least in photos / videos they don't scream "a piece of tech".

[1] https://www.evenrealities.com/

[modeless]

It's an interesting product but they are 25 degrees monochrome half VGA resolution head-locked HUD vs. 70 degrees full color HD world-locked holograms. These are in completely different categories.

You could make a case that nobody needs more than a monochrome HUD but I think there will be a place for both categories of products in the future, until eventually the hologram version is miniaturized enough to make the HUD version obsolete.