[tzs]

The Firefox feature under discussion, PPA, has nothing to do with targeting. It's about attribution.

It comes into play after you have seen an ad. If you later go visit the site the ad was promoting, it increments a counter maintained by Mozilla or by some company hired by Mozilla. Later the site the ad was for gets a report telling them something like that out of N people who saw the ad, M of those people later visited the site.

[talkin]

Thanks for the clear words. :)

But that still means both can go hand in hand! If user targeted ads and tracking is forbidden and a thing from the past, there’ll be less problems with having some proper statistical attribution.

Hint: I’m from the EU and love the intention behind GDPR.