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by emdanielsen 629 days ago
Wow. Something seems to have really changed at Meta in the last few years. I really thought the company had run out of innovation juice during its peak evangelism of "the metaverse." And I know I wasn't alone in that sentiment. But they continue to impress across the board.
3 comments

Not everyone considered the Metaverse a bad vision, I know a lot of people (including myself) who think it's brilliant.
Their messaging has been really tone deaf.

For instance, the media never seemed to get the point of Horizon Worlds in that if VR content is going to be like the web, there has to be authoring tools that make it possible for the ordinary Joe to make content. The persona I think of is the owner of a few Thai restaurants who is very savvy about SEO and SMO and developing relationships with DoorDash and such. That person has to see the value of having a VR or AR presence that is greater than the cost of developing.

Horizon Worlds fell down in many ways not least in making you create everything with computational solid geometry and not letting you import image, video and 3d assets. Sorry but McDonalds has to put the Coca-Cola logo on the side of the drink cups. One trouble is the size of those assets has to be managed so that you don’t overload the rendering engine or the comm link. Another is that people are going to make worlds stuffed with porno images or theaters where you can watch pirated movies. As it is their authoring tools aren’t that good, people who know how to author 3-d content can’t use the tools and processes that are good at, and your world can only be so big.

There are many good games that are developed with the expensive processes used to make 3d games and a huge number of Horizon Worlds competitors, I am sure Meta wants to see one succeed but it is not an easy problem.

I like my MQ3 but for entertainment it competes with other options (sure it was fun to watch the last Star Wars movie in 3D and I like VR games but normal video and video games is hard to beat) and for creative work it is the same: in theory I could publish my stereograms in VR with A-Frame but there are so many other projects to work on.

I mean. The #1 web framework is made by Meta... (React is one of the all time top repositories on GitHub) But that aside, the real issue is when they try to force users of unrelated products into Facebook. I'll likely never buy a Meta device because they bothered to try at all.