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by 7speter 636 days ago
I think your comment kinda provides the reason why the term “content” is used; there are so many verticals out there that its just easiest to say “I’m a content creator.” From there, if the audience remains captive, you can explain that you make videos about sewing sweaters with embedded controllers for cats.

Also, don’t get me wrong, I’m pretty conflicted on the term. I just like to believe people are using it in good faith when they describe themselves, and don’t just see “content” as a means towards an end.

3 comments

It makes perfect sense to use the word content where it’s a convenient abstraction. But humans don’t watch/read/play or fall in love with abstractions. The specifics matter.
Not to the investor.
I really hate the use of the word "consume" much more than the word "content" in this context.
You are not a gadget. Your life is not a vertical.
Sometimes I wish I was a gadget, then my life would be soo much easier.
Where did I say anyone is a vertical?