[ALittleLight]

This seems unnecessarily negative and pessimistic. "Content" is the stuff or substance that people want to consume as opposed to all the associated stuff (branding, SEO, "hooks", whatever). "Content creator" recognizes that there is similarity between long form video essays and shorts and blogs and live streams - and that people who do one often do others.

[DowagerDave]

I don't agree. The emphasis on content implies it's the output that is most important, and that you can split it out from all the nonsense you differentiate above. Many of the people in this thread counter that the act of creation is the most important part. Just stop with "Creator" (or builder or writer).