[staunton]

> Is this article roughly the application of the startup mindset to research?

Somewhat but a few crucial points are missing for it to be that. For example,

- hire a lot more people (PhD candidates, postdocs) than you have funding to pay till they finish. Keep growing and getting more grants until you get a Nobel prize (or equivalent) or go broke

- fake your data and publish in the top journals/conferences

- don't do any research yourself, just get others to do everything and "coordinate" them. Make sure you get all the credit for the publication. The way to get others to do things is to "collaborate" with them or maybe (promise to) pay them.

[bonoboTP]

Once you got that ball rolling your name becomes a "brand" and collaborators will beg you to put your name on their papers so it gets more exposure.