[poulsbohemian]

I was asked to put together a listing presentation on multiple properties that when combined together represented approximately $18MM in luxury real estate. At that level, it's connections but also the cost of marketing. I estimated I needed a minimum of $100K marketing budget - and ironically the sellers representatives laughed at me and then struggled to sell the properties for years because they couldn't market them effectively.

$3MM anymore may not be a particularly luxury property anymore in many markets. That said - it can cost $$$$ / month for staging and $$$$ for drone work, video and photo work, all the social media and other marketing. Even that $300K house someone else in the thread mentioned, I am in it easily $1000 in my marketing costs before the sign even goes up.