[nickff]

Out of curiosity, I looked at WP Engine's website, and counted thirty uses of "WordPress" (before I stopped counting), as well as at least a few uses of "WooCommerce". I am only casually following this dispute, but WP Engine does seem to be using the branding. That said, "WordPress" may be descriptive (I'm not sure whether it is).

edit: I did not address the investment component of the parent comment, as that was added after my comment was posted

[mikepurvis]

I agree. The complaint here isn’t about WP, it’s about the full trademark being used without the repeated asterisk being used to call out that it’s a name owned by a different entity and used with permission / under fair use.