[backspace]

Sure, I understand you now. You're taking the content-centric approach vs. the social-centric approach. Which I guess should have been your question all along if you were adding the +1 button in the first place?

In your specific case, it sounds like you want users to look at content that you pick as relevant. In most cases that Google is targeting, they want to give authors the ability to have their readers pick what to read based on social signals and past reading/+1 behavior.

[toemetoch]

Esoteric keywords in google work brilliant for my sites. Then came social and I added the +1 button because of the nature of circles in g+. Birds of a feather flock together, so +1 would bump results for my sites for people in someone's circle and my reach would expand a notch. So I'm disabling the button in anticipation of a js option to disable the mousehover menu.