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by greenfish6
637 days ago
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People buying consumer products typically believe in price signaling. We've actually had clients believe in our services much more at full price than when we were discount a couple months ago. The default question when we charged a discount price was - "but what am I missing out on if I choose you?" - and even when we said "Nothing!" clients bought into the discount pricing signal already and could not be swayed. This question is never asked at full price |
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